Library Patrons Are Like Ships That Pass in the Night -- Social Networks Could Bring Them Into the Same Harbor

For many years, people have considered America’s librarians to be physical places—what Chris Anderson (Long Tail 2006) would call bricks and mortar places—that serve flesh and blood people.

Many of the people who share the same libraries don’t actually know each other. Occasionally, they pass each other—like ships in the night—as they come and go. Woven into a library’s common web, they have what Boyd & Eillson (2007) call “latent ties.” They exist in a mutual community; but they don’t really connect. [Incidentally, statistics seem to indicate that the members of the traditional library community don’t actually come to the library very often either; and for many reasons their absences are felt.]

Libraries could learn several things from social communities—like MySpace and Facebook.

In another post, I discussed the manner in which like-minded people find each other in social networks. I discussed the cohesiveness that results from their virtual connections, saying the following: “When visitors look at various profiles, they gravitate toward others who seem most like themselves. This discovering and connecting with the familiar becomes a cohesiveness—a glue that binds people within social groups. Thus, it is the “stickiness” that holds the networks together and brings users back again and again.”

If libraries learn nothing else from social networks, they need to take note of this last trend. This “stickiness” that occurs when people connect.

In their article "Social Network Sites: Definition, History, and Scholarship," Boyd & Ellison say that the people who ultimately connect in virtual communities actually had “latent ties” beforehand. Again, they were like ships in the night—merely passing. It was the connecting that mattered—that gave the relationship purpose—that brings the people back into the site again and again.

In her book Social Software in Libraries: Building Collaboration, Communication, and Community Online Meredith Farkas (2007) says that many libraries have become the “physical hubs” of their communities. (p. 73).

I certainly cannot speak for all of the nation’s libraries; but from what I have observed, I would amend Farkas and say that a few libraries have become their communities’ physical hubs. I would say that most libraries have the potential to be that physical hub; but that they fail to step up to the plate.

When I think of a wheel and a hub, I think of spokes that connect and circulate—that function as a unit. Ships that pass in the night are not wheels—they are not hubs. The library needs to find ways to pull its ships into the same harbor. Social networks—virtual communities could help.

Anderson, Chris. ( 2006). The Long Tail: Why the Future of Business Is Selling Less of More.
boyd, danah. 2007. "Viewing American class divisions through Facebook and MySpace ." Apophenia Blog Essay. June 24 . http://www.danah.org/papers/essays/ClassDivisions.html

boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11. http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.htm

Farkas, Meredith. (2007). Social Software in Libraries: Building Collaboration, Communication, and Community Online.